We appreciate your visit to this section of the site and we know your time is valuable, so we’ll get straight to the point.
As a member of the Amazon Associates Program, we are able to maintain and update our site by earning fees for linking to Amazon products. There’s no hidden agenda. We are simply interested in providing the most thorough and comprehensive content about our favorite subject – all things related to our pets!
By taking our time and directing our resources into producing in-depth reviews and detailed buyer’s guide, our singular focus is helping you find the right product for the right price.
Our Goal
Our goal is to create the most essential content about pet care products and accessories available today. We also aim to make caring for your pet as easy as it can be.
Our Methods
One method of achieving our goal involves posting informative articles about how to choose and ultimately use your next purchase.
A good portion of site consists of product reviews and comparisons, and we want to be upfront about how we put these pages and posts together.
Our Product Review Standards
Experience
Each member of our team has deep experience in pet care, from dogs and cats to lizards and rodents. We can talk knowledgeably about pets because we have spent many hours caring for the pets in our lives on a personal and professional level.
Authority
Because we know these products and topics inside and out, we can speak with authority about their quality, purpose, and overall value. We are aware of new products as they come on the market. Because we stay focused on the latest developments in the niche, we know a winning product when we see one. And we know the losers, too.
There’s an old axiom that says “write what you know” and we know pets.
Trust
Having a voice of authority is a responsibility that we take seriously. So, when something is good, we’ll say it’s good. When something is bad…we’ll say it’s bad, too. We are not beholden to any brand or manufacturer. It’s up to them to impress our team – or not!
The internet has its fair share of competitor sites that claim to be trusted. Instead of making empty claims, we want to show you why we are the most trustworthy site.
